💡 Why Most Digital Products Don't Sell

If you're a course creator, coach, or expert, you've likely been told, "Just create a digital product!" But here's the truth: not all digital products are created equal.
Some fizzle out. Others create incredible transformation AND bring in consistent cashflow.
In this post, we’re breaking down 27 digital products that actually sell in 2025—and more importantly, how to stack them strategically into scalable offers using my Learning Ladder Framework™.

🔺 Introducing the Learning Ladder Framework™

The Learning Ladder Framework is a 3-sided pyramid that helps you:

✅ Understand what type of digital product you’re creating
✅ Match that product to the depth of transformation it offers
✅ Align the delivery model (DIY, DWY, or DFY) with your price and support style

🧠 Bloom’s Taxonomy: The Depth of Transformation

Bloom’s Taxonomy is an educational framework that helps you understand how deep a learner’s transformation goes: 

• Remember – Recall or recognize basic info (e.g. checklists)
• Understand – Explain ideas in their own words (e.g. ebooks, podcast lessons)
• Apply – Use knowledge in real-world settings (e.g. templates, live trainings)
• Analyze – Break apart info and make comparisons (e.g. dashboards)
• Evaluate – Critique or judge based on strategy (e.g. group coaching)
• Create – Build something new (e.g. GPT tools, certification projects)

🔧 Delivery Levels: DIY, DWY, or DFY

• DIY = Do-It-Yourself → Low-touch, self-paced
• DWY = Done-With-You → Medium-touch, with coaching or feedback
• DFY = Done-For-You → High-touch, personalized service

🎯 The most powerful offers move learners up the pyramid—layering products to support real transformation.

📦 27 Digital Products That Sell in 2025

Let’s break them down by category, with examples and where they fit into the Learning Ladder:

📥 Downloadables (DIY)

Great for: Awareness, lead magnets, intro offers
Bloom’s: Remember → Understand

• Ebook
• Cheat Sheet
• Checklist
• Swipe File
• PDF Download

🧰 Template-Based Products (DIY with Personalization)

Great for: Fast implementers and time-savers
Bloom’s: Apply → Analyze

• Canva Templates
• Notion Templates
• Funnel/Page Templates
• Email Templates
• KPI Dashboards
• Budget Templates
• Revenue Calculators

🤖 AI-Based Products (DIY/DWY)

Great for: Authority building and innovation
Bloom’s: Apply → Create

• Prompt Packs
• Custom GPTs
• AI Workflows

🎓 Self-Paced Programs (DIY/DWY)

Great for: Teaching your method at scale
Bloom’s: Understand → Apply

• Mini-Courses
• Online Courses
• Private Podcast Series

🤝 Guided Programs (DWY)

Great for: Accountability and peer transformation
Bloom’s: Apply → Evaluate

• Group Coaching
• Live Trainings
• Community Access
• Workshops
• Challenges

🏅 Certification Programs (DWY/DFY)

Great for: Credentialing, licensing, advanced students
Bloom’s: Evaluate → Create

• Structured Credential Programs

💼 1:1 Work (DFY)

Great for: High-investment, personalized offers
Bloom’s: Create

• Private Coaching
• Strategy Intensives
• Done-for-You Builds

🧱 Bundle or De-Bundle Strategically

💥 How to Bundle:

Think outcome first. What transformation are you guiding someone through?
Bundle complementary product types:

• Checklist (Downloadable)
• Prompt Pack (AI-Based)
• Custom GPT (AI-Based)
• Live Training Series (Guided Program)
• Now you've got an irresistible mid- or high-ticket offer.

🔁 How to De-Bundle:

Flip your full offer into entry-point products:

• The checklist → free lead magnet
• 1 GPT → $7 tripwire
• 1 podcast episode → nurture content

This builds your ecosystem without building from scratch.

🚀 What to Do Next

You’ve got the list. You’ve got the framework. Now it’s time to act. Here’s how:
✅ Watch the full video above to see real-world examples of how to use each product type.
✅ Comment below: Which product are YOU starting with?
And if you want help designing your next high-converting offer?
💬 Book a discovery call with Jasmine

📎 Resources Mentioned

📺 [YouTube Video]

🧠 Final Thoughts

Creating digital products isn't just about what you sell—it's about the transformation you deliver. Use the Learning Ladder to structure not just a product, but a full-on ecosystem of offers that builds real momentum—for you AND your students.
Now go forth and stack with strategy. 😉