If you've ever asked yourself “What should I charge for this?”, you're not alone.

But here’s the truth most course creators miss 👇

That question? It sends you spiraling. Into comparison. Into perfectionism. Into fear. And it keeps you stuck charging too little — not because your offer isn’t valuable, but because your mindset hasn’t caught up to your magic.

So let’s fix that. 💡

In this post, I’m sharing a powerful 3-part framework to help you stop underpricing and start owning the value of your work — so you can build a business that is both profitable and transformational.

💥 Why Most Course Creators Underprice (and How to Stop)

When we price from fear, we end up with numbers that feel “safe.” But pricing should never just be about comfort — it should be about alignment.

Instead of asking, “What will people think?”
Start asking: What does this price represent? Who is it honoring? What is it calling in?

This mindset shift changes everything — and it starts with understanding ownership.

🔑 The 3 Ownership Perspectives That Should Shape Your Pricing

🧡 1. Family Ownership: Price to Honor the People Who Fuel You

When pricing your course, most people worry about what the world will think:

“What will my followers think?”
“Will my peers approve?”
“Will this seem too expensive?”

But here’s the thing… your Higher Self doesn’t care.
And most of those people? They won’t be at your funeral.

Who will be there?
Your partner. Your kids. Your chosen family. Your dog. 🐶

These are the people who cheer you on when you’re doubting everything.
They pick you up on the hard days, and they celebrate every win — big or small.

✨ Actionable Reframe:
Price your offer in a way that honors those people.
They’ve invested in you. Now it’s time to reflect that investment back in how you show up and what you charge.

Prove them right.

💫 2. Client Ownership: Use Pricing as a Tool for Transformation

We’ve all heard the phrases:

“People pay attention to what they pay for.”
“The transformation starts with the transaction.”

These are true... but they’re little t-truths.

Here’s the big T-truth:
✨ Sometimes, the transformation IS the transaction.

For many of your clients, especially if they’re new to investing in themselves, the act of paying for your course is the moment they begin to believe in what’s possible for them.

And that’s not about being high-ticket for the sake of it.
It’s about being intentional with your pricing so it serves as a catalyst — not a deterrent.

✅ Tip: For your flagship program — the one that delivers real transformation — let your price reflect the belief you have in your clients' ability to rise.

🌱 3. Business Stewardship: Price for Long-Term Sustainability

This one’s for my seasoned service providers...

You’ve got a successful business. You're booked out. You’re profitable. But now, you want to create leverage — and productize what you know.

I hear this a lot:

“I don’t need to make money on this right now. Let’s just price it low and get people in the door.”

And sure — sometimes, that’s strategic.
But more often? It’s a disguise for doubt.

You don’t believe you can sell it.
You’re not sure your program is good enough.
You’re worried people won’t pay.

And here’s the twist:
If you really don’t need the money right now, that’s even more reason to price for the future.

💡 What if you used that breathing room to command a premium price — one that supports growth, team, and long-term sustainability?

🎯 Ask Yourself:

Is this price building the business I want?
Or is it just keeping me comfortable?

🎯 The Bigger Truth: You Get to Choose

Instead of obsessing over what your course is “worth,” try this:

• For your family: Choose a price they’d be proud of.
• For your clients: Choose a price that helps them rise.
  
• For your business: Choose a price that supports your long-term vision.
  
  

Ask yourself:
What do I want this price to do?

✅ Match my energy?
✅ Attract the right client?
✅ Invite a leap of faith?

Better questions lead to better pricing. Better pricing leads to better results.

🎬 Ready for a Full Reframe?

📺 Watch the full video here → [INSERT VIDEO LINK]
Inside, I walk you through each of these pillars with real examples and practical shifts you can make today.

And if you’re building a course that changes lives — don’t let misaligned pricing hold you back from changing yours too.

✨ You’ve got this.

👉 What’s one belief about pricing you’ve had to shift on your journey?
Drop it in the comments under the video or reply to this post — I’d love to hear it.