3 Questions You Need to Answer First 💡

Everyone and their dog is telling you to build an online course. Sounds amazing, right? Passive income, impact at scale, and total freedom...

But what no one talks about?
Building too soon can cost you months of your life and thousands of dollars — for something that never sells.

I’ve told plenty of brilliant, capable entrepreneurs the hard truth:

“You’re not ready yet.”

So how do you know if you are?

In this post, I’ll walk you through the 3 questions I use to help clients figure out if it’s time to build — or time to wait. You'll leave with clarity, direction, and a whole lot less confusion.

Let’s dive in.👇

🔍 Question #1: Do You Have a Proven Promise That People Will Pay For?

This is all about validation → testing through sales.

✨ Validation = people are interested in your idea.
💰 Testing = people are paying for your offer.

If you’ve had at least 10 people pay you to help them solve this problem, you’ve moved past theory into tested territory. That’s your green light.

People saying “I’d love that!” isn’t proof.
People pulling out their wallets? That’s proof.

Here’s how I did it with my own offer:

1. I validated with real conversations — not just emails.
2. I tested by offering my help 1:1.
3. Then I launched what’s now our hybrid group program: Course Complete.

🚫 If you’ve only ever served clients 1:1 and never taught someone else how to do what you do, you’re not ready to build a program yet. Teach it 1:1, get results, then scale.

🔋 Question #2: Do You Have the Time & Energy to Launch and Deliver?

Everyone talks about “launch burnout,” but the real struggle?
Trying to deliver a high-quality course right after that high-energy launch.

You need to sustain energy across multiple phases:

• Pre-launch (prep + build-up)
• Launch (content, promos, DMs, etc.)
• Delivery (group calls, content drops, support)
• And then… often launch again while still delivering.

Imagine this timeline:

Pre-Launch → LAUNCH → Cart Close → Program Delivery → Pre-Launch Again

 If your energy isn’t regulated, that wave will knock you out.

🧠 Especially in a beta, your #1 job is to create successful students — not just cash. That takes consistency and care. If you’re stretched thin by life, family, clients, or even just low vibes, it’s okay to wait.

💰 Question #3: Is Your Income Stable Enough That This Doesn’t Add Pressure?

This is a biggie.
If you're building a course because you need fast cash, you’re building from survival, not strategy. That pressure will bleed into everything — and not in a good way.

You’ve probably heard the advice:

“Burn the boats!”

🔥 But in real life? That usually just burns you out.

The Better Model: Income Stacking

Instead of replacing your service income overnight, build your course income in stages:

🙌 Eventually you get to decide — do I want to replace all 1:1 income or blend both? It becomes a conscious, flexible choice — not a panic-induced pivot.

Stability doesn’t have to mean client work. It can be:

• A spouse or partner covering household expenses
• A solid savings cushion
• Another income stream that pays the bills

Whatever the source, having that safety net is what keeps your nervous system calm — and ironically, it’s that energy that attracts the sales.

💡 The Biggest Mistake? Building to Replace Your Income Immediately.

If you take one thing from this blog, let it be this:

👉 Courses are best built from a place of stability, not survival mode.

That’s how you create something you're proud of, something that gets results, and something that actually sells.

✨ Ready to Do This Right?

If you’re nodding along like “YES, I want to build a course the smart way,” then Course Complete is for you.

🎉 This is our new Done-With-You experience designed to help you:

• Build your course step by step
• Use powerful AI tools to create content faster
• Get expert guidance (so you're not alone or guessing)

💥 Join the waitlist now: www.cre8tion.co/waitlist

And if you’re still wondering if you’re ready, drop a comment or email me. I’ll keep it 100 with you — just like I do with the clients who book calls.

❓ FAQ

Q1: How do I know if my course idea is validated?

A: Start with conversations. If you’ve had at least 10 people pay you to solve this problem, that’s tested. Interest alone, aka validation, isn’t enough — payment is proof.

Q2: Can I build a course while still running my service-based business?

A: Absolutely — in fact, that’s the best way to do it. Stack your income slowly instead of cutting off your current revenue stream.

Q3: What if I don’t have a lot of time or energy right now?

A: Wait until you do. You need sustained energy to launch and deliver. A rushed or drained beta launch won’t get your students the results you want — and you’ll lose momentum.

Q4: Do I need a big audience to launch a course?

A: Nope! You just need the right people. Most of our beta clients sell their first 5–10 seats through their existing network or direct outreach.

Q5: What’s included in Course Complete?

A: Course Complete includes step-by-step training, AI-powered creation tools, live coaching, and technical support. You get our full process — without the overwhelm.

🧠 Remember: You don’t need a “perfect” time to start. But you do need to know if it’s the right time for you.