Turn Your Content Into a Course

If you're an attorney, financial advisor, CPA, or any kind of professional service provider who's answered the same client question for the hundredth time this year — there's a version of your business where you never have to answer it live again. Jasmine Jonte, founder of Cre8tion, joined Michael DeLon on Experts Speak to break down exactly how. 🎯

Q: You work with a lot of professional service providers — is that an unusual niche for course creation?

A: It's actually one of Jasmine's two biggest client categories, and it's genuinely underserved. Her team regularly works with attorneys (immigration, divorce and custody), recruiters, HR professionals, and accountants — typically solopreneurs or small teams looking to get leverage on their time by giving clients content that walks them through part of the process, without requiring direct 1:1 interaction for every step.

Her second major category: speakers, authors, and consultants who are flying around doing keynotes or have written a book, and have an audience that clearly wants to go deeper — but no existing vehicle to let them.

🎯 The common thread across both groups: they're hitting a wall every service-based business eventually hits — answering the same questions over and over, with no scalable way to capture that knowledge once and reuse it.

Q: What does the actual process look like for someone like an estate planning attorney?

A: Almost entirely interview-based. Jasmine's team asks questions the expert often can't immediately see the structure behind — many clients are genuinely surprised by how little is actually required of them. "They're like, 'is that what you were looking for?' They're skeptical that all they have to do is show up and answer questions."

From there, her team builds the scripts, slide decks, and training materials, and brings them back for approval — the expert reviews, requests deeper coverage where needed, and that's essentially the extent of their direct involvement.

💡 A newer wrinkle worth knowing: Jasmine's team is increasingly incorporating AI-assisted recording methods that don't require the expert to sit and present to a camera and an empty room — something many people genuinely struggle with, regardless of how confident they are in their subject matter.

Q: Beyond selling it directly, what else can a professional service provider actually do with this kind of content?

A: More than most people initially realize. Jasmine walked through several real applications for a single piece of curriculum:

• Streamlining the 1:1 client process — batching out early-stage or repetitive parts of client onboarding so the expert isn't personally walking every client through the same initial steps
• Training new team members — giving new hires a consistent, accurate picture of the client journey without requiring 1:1 shadowing
• Licensing to other professionals in the same field — other attorneys or CPAs paying to use training that's already proven
• B2B sales — companies purchasing licenses for their own internal teams, depending on the content and audience

Her concrete example: a CPA client built a series of mini-courses — roughly seven videos each — around specific, recurring tax strategies her clients frequently need. Depending on the client's needs, they can buy the course outright, buy it with her personal review built in (a done-with-you layer), hand it to a team member to lead a client through it (done-for-you internally), or she can license the same content to other CPAs entirely. One piece of curriculum, four distinct revenue paths.

Q: If someone's already written a book, how does that translate into a course?

A: Jasmine sees two main approaches, and they solve different problems:

Turn the whole book into a course (as an upsell)

This works, but requires real positioning — the course has to clearly deliver something beyond what the book already covers (deeper case studies, more detailed application, expanded examples). The failure mode to avoid: if the course is functionally just the audiobook with slides, there's no real reason for someone who already has the book to buy it.

Go deep on a single chapter

This approach uses real signal from your existing audience: look at your reviews, social media conversations, and reader feedback to identify which chapter or topic people are most excited about — then build a focused, deeper program around exactly that. Readers get the full picture from the book, but can go significantly deeper on the specific piece that resonated most.

🚀 A tactical bonus from this conversation: if you have a physical book, a QR code linking to a mini video series tied to a specific chapter turns passive readers into an identifiable, marketable audience — you capture their email, know exactly which topic they're interested in, and can market to them with real precision going forward.

Q: Can you explain "done-for-you" vs. "done-with-you" simply?

A: Jasmine broke this down at what she called "kindergarten level" — and it's a genuinely useful framework:

Both models follow the same first two phases:

1. Evaluate — reviewing everything the expert already has (a book, podcast episodes, interviews, blog posts)
2. Architect — mapping the actual course outline, unique methodology, and any gamification or support structure needed

Where they diverge is the build phase:

• Done-with-you: Jasmine's team teaches the expert how to build each piece, and provides accountability and thought partnership through to completion — but the expert is the one actually writing scripts and doing the work.
• Done-for-you: the opposite. Jasmine's team does all the actual building — the expert's only real time commitment is roughly an hour a week of interview, followed by reviewing and revising what comes back.

 Both paths end the same way: upload, where the finished program gets built into a portal students can log into.

Q: Why does this matter for positioning, not just revenue?

A: Michael made a sharp point in this conversation worth repeating: very few competitors in most professional service niches have anything like this yet. A series of training videos on your website — whether given away free or sold — positions you as the clear authority and go-to source in your space, simply because almost nobody else in your specific niche has built it.

Whether the content is free, paid, or a mix doesn't change the underlying value: you become the one actively putting knowledge into the world in a usable form, which builds trust and recognition well beyond what a static bio page or blog post can do — and it's inherently more shareable across social media, extending your reach further than 1:1 conversations ever could.

The Bottom Line

If you're a professional service provider sitting on repeated client questions, existing content (a book, podcast, keynote material), or simply deep expertise you've never packaged — there's real, multi-directional value waiting to be unlocked. The same curriculum can serve clients directly, train your team, and generate licensing revenue from other professionals in your field, all without requiring you to personally deliver it every time.

Curious what your existing content or expertise could become? 🎯 Head to cre8tion.co or jasminejonte.com to book a call and find out.

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