Creating a successful online course isn't about how smart you are or how polished your videos look. It comes down to one powerful question:

 Is this course idea something people will actually buy?

In this blog, I’m walking you through the 3 checks that will tell you — with confidence — if your course idea has true 6-figure potential. And yes, these are the exact filters we use with our high-level course clients. Let’s dive in.👇

🎯 The Truth About Course Ideas That Sell

You can have the most brilliant framework and the prettiest Canva slides…
But if your course doesn’t pass these 3 tests from your student’s perspective, you’re in trouble.

These aren’t marketing tricks.
They’re based in sales psychology and buyer behavior.
And they will make or break your launch.

✅ Check #1: They WANT It — Badly

Your ideal student has to deeply desire the outcome you’re promising.

Not just “that’d be nice” energy — we’re talking identity-level transformation.
Ask yourself:

• Is the result tied to their confidence, income, relationships, or sense of self?
• Will it change their life in a real way?

If it’s just a light convenience or surface improvement, it’s not going to move the needle.

💡 Think: “lose 30 lbs and save your marriage” — not “tone up a little.”

✅ Check #2: They BELIEVE It’s Possible

Even if they want it with their whole heart…
If they don’t believe they can achieve it with your help, they won’t buy.

That means your course has to feel:

• Realistic
• Doable
• Proven for people just like them

Build belief with:

• Testimonials
• Case studies from relatable clients
• Personalized support or live coaching
• Clear step-by-step guidance

✅ Check #3: It’s URGENT Enough to Fix Now

This one gets missed constantly.
If your offer doesn’t feel urgent — if it’s not painful enough to solve today — they’ll say:

“That’s cool… I’ll circle back later.”
And never come back.

Your course should:

• Solve a problem that’s already hurting
• Or show what they stand to lose if they wait
• Create a “clock is ticking” moment tied to real life (school starting, health slipping, business revenue tanking)

 👇 3 Real-World Examples (and How We Dialed Up the Dials)

Let’s look at three scenarios and how to reposition thei offer to pass all 3 checks.

🍼 1. The Human Design Parenting Course

Original: “Help moms understand their kids better with human design.”
✅ Want: Medium
❌ Belief: Low
❌ Urgency: Low

Reframed: “Help moms of ADHD kids resolve daily tantrums using human design — so they can avoid medication and have peaceful mornings.”
✅ Want: High (peace at home)
✅ Belief: High (niche-specific + proven process)
✅ Urgency: High (school is calling, meds are on the table)

🏋️‍♀️ 2. The Weight Loss Program for Busy Moms

Original: “Lose 10 lbs and get your energy back.”
✅ Want: High
✅ Belief: High
❌ Urgency: Low

Reframed: “Lose 30 lbs before summer so you can feel confident in beach photos and have amazing vacation sex.”
✅ Want: 🔥🔥🔥
✅ Belief: Boosted with transformation stories
✅ Urgency: Summer’s coming fast.

🐶 3. The Dog Training Course

Original: “Stop leash pulling.”
✅ Want: High
✅ Urgency: High
❌ Belief: Low

Reframed: “Reactive dog program with video feedback for pit bull moms — plus case studies of dogs just like yours.”
✅ Want: Still high
✅ Urgency: Still high
✅ Belief: Now they finally think, “If that pit bull can do it, so can mine.”

🎛 Visualize It: The 3 Dials Framework

Imagine your course idea like a soundboard with three dials:

• 🔥 Want It
• 💭 Believe It
• ⏰ Need It Now

If any of them are turned way down, your offer will feel off — and sales will reflect that.
But when you turn them all UP?
That’s when your course becomes a no-brainer YES.

🔧 How to Turn the Dials Up

Here’s how you can tweak your offer to pass all three checks:

1. Adjust WHO it’s for

Pick a more pain-aware, urgent niche.
E.g. ADHD mom vs. general mom. Reactive dog owner vs. “energetic dog” owner.

2. Deepen the RESULT

Make it about identity, not just convenience.
Lose weight ➝ Save your marriage.
Get organized ➝ Be the mom who finally feels calm.

3. Highlight the PAIN or BENEFIT that hits NOW

Shift from “Wouldn’t it be nice?” to “This is ruining my week.”
Tie it to real consequences of waiting.

💡 Final Thought

If your audience wants it, believes in it, and needs it now…
You’re not just sitting on a course idea — you’re sitting on a 6-figure launch.
Now the only question is — will you build it?

📣 Call to Action

If this post helped clarify your course idea, watch the full episode above 👆
And don’t forget to:
✅ Subscribe to The Course Flow to Cash Flow Show on YouTube
✅ Download your FREE Course Creator’s Toolkit: www.cre8tion.co/freecourse
✅ Book a Done-For-You Discovery Call: https://calendly.com/jasmine-jonte/discovery

❓ FAQ

What if I don’t have testimonials yet?

You can build belief in other ways — offer a beta program, include expert credentials, or reference proven strategies you’re teaching.

Can these 3 checks be used for group programs or coaching too?

Absolutely. Whether it's a self-paced course, group program, or hybrid offer — these buying decisions still apply.

How do I know if urgency is strong enough?

Look at the real-world consequences of someone not solving the problem. If there’s no cost to waiting, you probably need to reposition or narrow your audience.

What if I’m stuck choosing a niche?

Go where the pain is loudest. Choose the version of your audience that’s most aware and most motivated to change right now.

Is it too late to reposition my existing course?

\Not at all. You can shift messaging, add urgency, or create a niche-specific version that performs better, without changing the core content.