I recently go the inside scoop on some jaw-dropping Kajabi stat:

Creators on the platform have generated $9.6 BILLION in sales.
Sounds amazing… until you look closer.
👉 96% of Kajabi creators make less than $100K per year.
👉 46% make less than $1,000.
👉 And a staggering 95% of all revenue goes to just 5% of creators.    So the obvious question is…
Where is all the money actually going? 💸
And more importantly, what separates the creators who break through from the ones who stay stuck?
Let’s talk about it.

The Real Reason Most Kajabi Creators Don’t Break $100K

At first glance, it’s tempting to assume the top 5% are simply better.
Better experts.
Better teachers.
Better content creators.
But here’s the plot twist…
Most of the top earners aren’t winning because they built better programs.
They’re winning because they’re better at:
Funnels
Ads
Sales psychology
Marketing volume
Some of them - frankly - are selling programs that don’t even get students results.
And if you’re a heart-led expert who actually cares about transformation, that can feel discouraging.
Or worse… demotivating.

Why Heart-Led Experts Struggle to Market (Even When They’re Brilliant)

Here’s the part no one says out loud:
Most creators don’t market because they don’t fully believe in what they’re selling.
They:
Built a course around what they know instead of what works
Created an information dump instead of a transformation
Know—deep down—the program isn’t delivering real results
So marketing feels:

• Pushy
• Awkward
• Out of integrity

And when you care about people, that disconnect is brutal.

You don’t want to hype something you’re not proud of.
So you promote it halfway.
Or not at all.

And that’s how talented experts stay stuck in the 96%.

The Truth After Auditing Hundreds of Kajabi Programs

I’ve been auditing programs (many hosted on Kajabi) for over six years.
And here’s the honest truth:
🚨 Most programs aren’t bad because the expert lacks knowledge.
🚨 They’re bad because they’re not structured for results.
They’re:

• Topic-based instead of outcome-based
• Packed with content but light on implementation
• Designed to teach instead of transform

And that’s exactly why revenue piles up at the top.
But if you’re heart-led and results-focused?
You actually have a massive advantage.
Because when your program truly works…
Marketing stops feeling like selling - and starts feeling like service. 💡

The 3-Step Framework That Lets You Compete With Marketing Machines

You don’t need to out-market the marketers.
You need to out-deliver them.
Here’s the exact framework we use with our clients to turn expertise into programs they’re excited to sell - and that scale.

Step 1: Validate (and Test) Your Offer 🎯

Validation doesn’t start with AI prompts.
It starts with humans.
Yes—tools like ChatGPT are great for early ideation. But nothing replaces real conversations.
My favorite approach?
Talk to 10 ideal clients.
Ask open-ended questions. Then listen.
From our Million Dollar Market Research Process:

• What’s really frustrating you right now?
• What would an ideal solution look like?
• How would you know it worked?

No leading.
No pitching.
Just curiosity.

Want to Go One Level Deeper? Test It.

Testing = pre-selling.
And it’s one of the most powerful advantages in the online education industry.
I’ve personally pre-sold $57K worth of programs before building them.
Think about that.
In almost every other industry, you pay to build first.
Here? You can get paid before it exists. 🚀
Is it mandatory? No.
But for first-time Kajabi creators, it’s often a game-changer.

Step 2: Structure Your Program for Results (Not Topics)

This is where most Kajabi programs fall apart.
They teach:
    “Everything I know”
Instead of:
    “Exactly what gets results”
Here’s the fix.

The Transformation Map

Your program should have:

• One big result (the core transformation)
• Which break into modules
• Which break into lessons
• Each delivering a tiny, clear win

This is results stacking—all the way down.
Not random topics.
Not endless videos.
A progression.
When your program is built this way:
Students get results
Testimonials come easily
Marketing becomes honest (and fun)
Because you’re not convincing anyone.
You’re inviting them into a transformation you know works. ✅

Step 3: Build With Confidence (Not Perfectionism)

Whether you:

• Beta launch first
• Or build quietly behind the scenes

The goal is the same:
👉 Create something you’re proud of.
If you beta:

• Collect feedback in real time
• Fix what doesn’t land
• Build proof before scaling

If you build first:

• Stay anchored to the Transformation Map
• Make sure every lesson leads somewhere specific

Either way…

Confidence comes from structure.
Not hype.
Not hacks.

What Happens When You Do This Right

Let me show you what this looks like in the real world 👇

• Jonny, a cosmetic dentist: Validated and pre-sold his method → $20K+ first launch
• Mali, an art educator: Same knowledge, new structure → 30 beta members
• Jenny, a PR strategist: Pre-sold group coaching → $100K+ in 6 months

None of them were better marketers.
They were just proud of what they built.
And that changed everything.

Don’t Try to Join the Top 5%. Lead Them.

Here’s the truth about Kajabi’s revenue split:
The top creators may be better at marketing.
But you can be better at results.
And when you are?
Marketing becomes:

• Clear
• Ethical
• Energizing

Not gross.
Not forced.
Not fake.

🎯 Don’t out-market the marketers. Out-deliver them.

Ready to Build a Program You’re Proud to Sell?

If you’re done being part of the 96%…

👉 Book a free discovery call.

On this call, we’ll help you:

• Clarify your expertise
• Identify the gaps holding your program back
• Map a results-driven structure you can confidently scale

Because when heart-led experts build great programs…
Everything changes. 💛

FAQ: Kajabi Programs, Scaling, and Results

1. Why do most heart-led Kajabi creators make under $100K?

Because most programs are built as information libraries instead of structured transformations - making them hard to sell and hard to scale.

2. Do I need a big audience to succeed on Kajabi?

No. You need the right offer for the right audience. Many successful programs scale with small, aligned lists.

3. Is pre-selling required before building a course?

Not always - but for many creators, it reduces risk, validates demand, and builds confidence before investing time.

4. What makes a Kajabi program actually convert?

Clear outcomes, structured progression, real-world implementation, and proof that students get results.

5. Can I fix an existing Kajabi course instead of starting over?

Absolutely. Many creators come to us to restructure and upgrade programs they’ve outgrown.