Your course isn’t broken because you don’t know enough. It’s broken because your students aren’t getting results.
If you've already launched a course—or are planning to—you know that building content is the easy part. The real challenge? Ensuring your students actually finish, implement, and succeed.
In this post, you’ll learn why traditional self-paced curriculum isn’t enough anymore—and what your students really need to transform. Using the Experience-First Framework, I’ll show you how to fix course engagement, build in support, and design transformational learning that creates raving fans.
Whether you're revamping what’s not working or building your course from scratch, this guide will help you stop packaging information and start delivering real results.

🎯 What You Really Want Isn't a Course

If you're reading this, chances are you're either:
• Already running a course that isn't performing as you'd hoped, or
• Finally ready to build your first one—but you want to get it right the first time.
Here’s the truth 💡:
You don’t want a course. You want successful students.
Because successful students don’t just finish your program—they become loyal superfans, repeat buyers, and your best marketers. If you’re tired of courses that don’t convert, retain, or transform—this is your roadmap.

🧠 The Experience-First Framework for Courses That Actually Work

1. Curriculum ≠ Transformation

Yes, curriculum matters. But it’s not the transformation. It’s the packaging.
🎯 The goal isn’t to just hand over information. The goal is to create movement and momentum.
👉 Client Example: Tory Archbold
Tory’s self-paced mini course, Network Like a Pro, is a brilliant example of packaging expertise for a quick win. It helps students revamp their LinkedIn profile and implement her Coffee Connections strategy—all in under an hour.
✅ Tangible outcome
✅ Quick momentum
✅ Ready to upsell
Mini courses can thrive in this format. But for deeper transformation? You need more.

2. Students Crave Experience

Your students don’t just want content—they want to feel something. They want learning that integrates into their lives.
Here’s how to infuse experience into your program:
• Real-time feedback loops
• Peer conversations and group practice
• Guided visualizations and embodiment work
• 🎯 AI tools for journaling or reflective prompts

💡 If the curriculum tells them what to do, the experience invites them to live it.

👉 Client Example: Biddy Tarot
Brigit's Transformational Tarot Coaching Certification included meditations, live Coaching Labs, and ritual. That’s what made her program not just informative—but unforgettable. 

3. Add Support Systems that Stick

Experience gets them emotionally engaged. Support keeps them going. This is where most courses fall short.
Support structures can include:
• AI tools that guide next steps and answer questions
• Live Q&A with the creator (that’s you!)
• Accountability pods
• Re-engagement campaigns that actually work
• In-person options to deepen the work

👉 Client Example: Jonny Stevens
In his Composite Confidence Accelerator, Jonny teaches cosmetic dentistry. We added submission milestones, feedback opportunities, and in-person intensives only available to those who completed the core training.
✅ Completion incentive
✅ Built-in momentum
✅ Community credibility
Support is what creates consistency, safety, and results.

🔁 So, Stop Selling a Course. Start Selling a Result.

Whether you're delivering your expertise through a:
• Course
• Retreat
• Group program
• Mastermind

Remember: it’s not about the format. It’s about the finish line. 🎯

🚀 Coming July: The Build Experience (DWY + DFY Options)

Want help building (or revamping) your course? We’ve got two ways to help you hit that finish line—fast:

🔨 1. Done-With-You (DWY) – Our *NEW* 2025 Program

A guided program that walks you through everything from concept to fully built course—curriculum, experiences, support systems, and strategy.
✅ Ideal for: Coaches, consultants, creatives, or healers
✅ Perfect for: First-time builders or folks revamping what’s not working
⚡ Join the waitlist and be the first to know when doors open. 

👑 2. Done-For-You (DFY) – Custom Course Creation

Prefer to stay in your zone of genius? We’ll do it all for you—strategy, scripts, slides, tech, delivery systems. Just show up where your voice is needed.
⚡ Book a Discovery Call to see if it’s a fit. 
💬 Whether you're starting fresh or reworking something broken—we'll build it better, together.

A “course” isn’t enough anymore. If you want transformation—for your students and your business—you need to layer in experience and support.
That’s how you create student success.
That’s how you scale.
And that’s how you build something unforgettable.

✅ Watch the full video above
✅ Comment below: What’s one experience you’ll add to your course this week?
✅ Join the waitlist or book a call to build your course the right way—finally.