Almost Cried in Pilates. Built a Better Program Instead

T Minus 6 Weeks to Launch.

Welcome to Week 3 of my NEWsletter - Unfiltered: The Creator’s Truth - the behind-the-scenes view into my next launch.  I’m putting the ups and downs and no-movement moments publicly on display. Doing the inner work - out loud. 

The other day, my bestie voice texted me and was like, “GIRL – Read your newsletter. I need the inside scoop, please. Why are you launching a program? Like why now?”

Here’s what I told her. (Yes, this means you’re getting the inside scoop too. And yes, this is literally my voice text transcribed. 👇)

I don’t know what the tipping point was. I’ve been thinking about it for years, and I just think now is the time because I've got team support, so the done-for-you agency side is covered. It’s the right time of year because people want to build a program now for a fall launch. And we’ve built out so many AI tools internally that I can give to people in this cohort that I actually think it's achievable for them to do on their own. For a long time, it’s been achieveable – but you need like 20 hours a week to do it because it’s so much freaking work. I didn’t want to set myself or my students up for failure with a really long program, but now I know with our AI Tools it’s sure as sh*t achievable. 

This Week’s Build – Offer. Waitlist. Outline.

✅Finalized the Offer.

Offer is King. Or should I say Queen? 

I like to think of the offer as the “Deal.”

• What’s the promise of the program? 

• Who’s the ideal client? 

• What’s the process/what do you get?

• What’s the investment? 

• How many other people will get this deal? 

• And how long is the deal on the table?

And to be totally clear – the offer is the most important part of a beta launch. In a beta you’re testing everything, but you’re mostly testing the offer. Do people want this thing that you’re putting out there?

The Done-For-You agency work we do is a slam-dunk offer. It takes this really hard, complex thing and makes it as easy as possible. But a LOT of people are not qualified for it, because of the investment.

So, this program is my solution for that person: the expert who’s got the goods (the knowledge and experience) but not the 5-figure budget.

✅Built the Waitlist Funnel.

It’s live. It’s available. You’re getting it next week. 🙂

I’ve run the copy by a couple friends and clients. (Shoutout to Jeanne and Laksman!) 

If you want a preview, or to be the #1 person on the list (other than my test accounts 🤣), email me ([email protected]). 

✅Completed the Outline.

More on this next week, but let’s just say there are 7 AI Bots I’m building… and those are just the bots. 🤖🤖🤖🤖🤖🤖🤖

An Energy Check-In

I almost bawled my eyes out in Pilates today, surrounded by matching Vuori sets and Stanleys. Because the class was too hard for me (at least today).

If you workout, then you know some days you’re on it, unstoppable, Super(Wo)man vibes. And other days you’re, well, Steve Urkel tryna deadlift. Maybe you didn’t sleep great, have a stressful event coming up, or have to leave your dog for 4 nights. Or all three of those. (Hi, I’m talking about me!)

And today was that day… which is also the day my Pilates instructor Kat decided to do crazy sh*t like this… but with a loop around your foot too. #IYKYK My legs were shaking like a fresh leaf in a tornado. Here’s the thing, while it was a tough class, I did wayyyyyy worse than I usually would have. 

I’ve been going to Pilates once or twice a week for over a year. When I started Pilates, I was like, “Whelp. I’m going to be terrible at this. And I’m just going to celebrate being terrible at this.” But I’m not a n00b anymore. I see Kat every week - I know what she’s like. And yet, today, when I performed well below average (me vs. me), I almost lost it. Like, I was modifying the modifications, dude. 

And it made me think about my students who are about to enter this group cohort. They’re going to have good weeks, and bad weeks. And the truth is, to get to “course complete” in our time frame requires weekly diligence. And some weeks you need the modifications of the modifications, and other weeks you’re Hulk Hogan in the 90s. 

So, thank God today was sooooo sh*tty, because it’s causing me to create this shift…

A Shift I Made 

Adding Learning Paths to the Program

Alright so think about your last visit to a water park. You climbed the gazillion stairs to get to the top of the slides with that why-is-this-so-heavy tube. 

Once you get to the top, there’s four different slides. Two slides end up in one pool, and two slides end up in the other. 

They’re all a bit different, some are steeper, others don’t have a big drop, some have lots of twisties, others are a straight shot. Whichever slide you take – you’re ending up in a pool. 

That’s learning paths.

Everyone’s gotta climb the stairs - that’s learning the material. But how you use it, and where you end up - there are options.

Let’s say it’s “Framework Design Week.” Your client load is light. Your spouse is handling soccer practice and walking the dog. The house cleaner came. You have so much capcity, and you go for the “tallest, longest, funnest” Slide.

But the next week, “Outline Week.” you have 2 clients with emergencies, your youngest has the sniffles, and your spouse is traveling for work. Oh, and you went to make smoothies this morning to find mushy bananas. The fridge broke. Thank goodness there’s the “least time required” Slide.

Put simply – I’m giving good/better/best implementation options, so that you can have success no matter how you feel that week. 

This does NOT mean that “Best” is always “Best.” What might be “best” for the long-term program design might not be “best” for you given the week you’re having, the priorities on your plate. 👉 Sometimes a “good” option is the best self-care.👈

Normally, I don’t recommend Learning Paths in a beta program.

In fact, I might change my mind later. I can do that. I’m a CEO and sh*t.

AND I’m going to do my best to make it happen. This isn’t the biggest lift – it’s just being intentional during the program design and outline about where these type of learning paths are most beneficial - when the juice is worth the squeeze. 

What’s Next

On my radar this coming week are…

• Checkout Page: Let’s go!

• Terms and Conditions: Oh, the legal of it all.

• Bot Builds: Don’t stop, get it, get it.

• Back-end Membership Build: More on that next week. It’s a thing.

Tune in next week.

Goddesspeed,

Jasmine

PS. Whoa! You read really far. If you want the waitlist link early, email me ([email protected]).