The Launch Execution Plan

T Minus 8 Weeks to Launch.

Did you miss my last newsletter? Here’s the deal-io. 

I’m launching a program in 8 weeks. My first since 2018.

Each week leading to launch I’m sharing this “Making Of” newsletter – Unfiltered: the Creator’s Truth – with you.

It’s going to get weird. And awesome. Because I’m going to be putting the ups and downs and no-movement moments on display. 

Which, to be clear, is another thing that I don’t WANT to do. 🙂BUT there’s a hurts-so-good feeling as I type every letter of every word of this newsletter. Without AI I might add.

If you want to catch up on last week’s Newsletter about how I turned down a job with Tony Robbins, click here.

Onward. 

This Week’s Build – The Launch Execution Plan

The project board, aka the execution plan, aka my integrator-ness turned way the eff on.

We hear all the time, “A goal is a wish without a plan.” And it’s true.

First you need the goal. 

Every Saturday, my mom would wake my brother and me up and ask, “So what are your goals today?” When we go on a trip, she still asks, “What are your goals on the trip?” Girlfriend is the original GoalGetter, okay?

And then there’s a natural progression to… “What’s the plan?”

Enter my Dad. My Dad is a chef by trade. And if you’ve ever cooked Thanksgiving, then you know that it’s not the “forgot to buy cranberries” that’ll make dinner three hours behind schedule – it’s the order and sequence of the meal preparation. Meaning – you didn’t organize yourself with a list of what-happens-when.

So, (1) you gotta have goals and (2) you gotta create an execution plan. Thanks, Mom and Dad!

Peep my plan below…

And yes, I use ClickUp. I recently won a ClickUp award, thank you very much. :) 

An Energy Check-In

No major wobbles this week. The plan gives me a lot of certainty.

But there were minor bobbles. All the surrounding little things like…

• Course Platform: Kajabi or Circle

• VIP Tier: Yay or Neigh.

• The Course Name

• Photoshoot?

Clients of ours usually think these are the biggies. They’re not. They’re the smallies.

The biggies are (1) the headline, (2) the outline, and (3) the alignment. There may be a few more, but the bottom line is that while the little things matter, spending biggie energy on them is a surefire way to drive yourself crazy.

Here’s how I deal when I start majoring in minor decisions.

1. Remind myself that it’s not going to make or break the launch.

2. Energetically connect with my future students – like I literally picture a little beam of light connecting from my heart to their hearts and tune the frequencies. 

3. Put the minor decision as a task on my calendar to complete at a time when I’ll be more neutral.

A Shift I Made 

Time Blocking Marketing Tasks… and Sticking To It

Ok, true confession time. 

I used to unhealthily prioritize my clients’ businesses over my own.

I’ve got one of those “I can save the day.” vibes. Or at least I used to.

Given the choice between marketing my biz or building their programs, I chose the latter.

At first, it was because there was too much work and not enough team.

Being a project-based agency has challenges that I won’t bore you with. Suffice it to say that all of those challenges came out to play earlier this year. And I was putting out a fudgeton of fires. 

So, in a hairy, scary move, we shifted our investment model. 

And since doing it…

• ✅Projects finish on time and in less time.
• ✅Projects finish at a lower overall investment. 
• ✅Clients are more proud of their programs.
• ✅The team is more excited about our work.
• ✅The team is receiving better compensation.

Basically, it changed the entire game. It also freed up capacity for my team.

We can work with more people now. Honestly, without that move, I wouldn’t have the capacity to put out this program on July 22nd. (<< They call that an Easter Egg.)

Yet, I still allowed myself to get pulled into client work.

Of course, this was under the guise that “I’m the only one who can do it.” Everytime I think this, my very next brain thought is, “Bullsh*t.” 

So, what’s the truth? I was CHOOSING to allow myself to get pulled into client work because it’s where I’m comfy. It’s what I’m good at. Sound familiar?

And here’s the thing… I’m not a bad marketer. I’m actually kinda dangerous. And I don’t hate marketing. I actually kinda like it. (If you DO hate marketing, check out this week’s YT video.)

But when we go for stretches of NOT doing something, we forget. 

So now, I put those tasks on my calendar… and I stick to them.

Like right now, for instance, if you looked at my time block, you’d see “Write Newsletter.” And I’m doing it. Yay me!

• I don’t “bump them” when a fire comes up. 
• I treat them as if they’re my most important meeting.
• I don’t do calls on Monday or Friday, to reserve thinking time and tasks for this.
• I do these tasks during my most “on it” times of my day and my cycle, because I need to be the most “on it” to do them. I could write a course outline or facilitator’s guide in my sleep, so why give that the most premium slot? 

And I would want my clients to do the same thing for their businesses. I’d want them to treat their marketing tasks for what they are → connections to people who you can serve that are just entering your world or getting to know you.

Which begs the big ole’ kinda spicy question: What do you need to hold the standard for in YOUR life and business that you want your clients to embody?

Maybe you’re doing it. Maybe you’re not. I wasn’t. Now I am. 

No shame or guilt, just making moves. Ya feel me?

Thanks for coming to my TedTalk X Therapy Session Hybrid.

What’s Next

On my radar this coming week are…

• Offer: Finalize, finalize, finalize.

• Waitlist: Build it, baby!

• High-Touch Reach Outs: Put the Launch in ClickUp.

Tune in next week.

Goddesspeed,

Jasmine

PS. The YouTube video this week was pretty fire. If you’ve got marketing Qs on the brain, check it out here: https://www.cre8tion.co/blog/how-to-market-your-business-without-burning-out